We will use industry-specific and commonly searched terms to make the videos easy to find. Adding tags with relevant keywords and phrases will also help relevant users find GoFire’s videos. Making your videos easier for potential customers to find will increase the number of people who follow through to buying your products.
YouTube
For YouTube videos to be successful, they need to be optimized in several areas when uploaded.
Optimizing Videos
Video optimization is essential to getting your videos seen and can be broken into four key areas. Each of these components plays an especially important role in YouTube’s algorithm, and with proper optimization, can boost your watch time and engagement exponentially. We will use these optimization best practices to audit and optimize the videos already on your channel as well as any new videos uploaded.
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Tags
Tags are how YouTube and Facebook find and recommend videos to other users. The words we use in a video’s tags will reflect things that are related to your specific video or general brand. For example, “Fire Starter, Camping Equipment, Barbecuing Equipment, Woodstove Fire Starter, Prepping Gear, and Hunting Gear” are all examples of words and phrases that are relevant to the GoFire brand. With these tags in place, someone searching for information about a topic where your product is relevant are more likely to come across your video. We will add tags like these to existing videos and to new videos we upload to YouTube and Facebook.
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Titles
Titles are important in a similar way to tags. We will use strong titles that viewers can understand and find easily. We will use relevant keywords that will help videos rank higher in search results.
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Thumbnails
Thumbnails are essentially the movie posters of your video. They should be eye-catching, but not too busy. With a strategically placed title, attractive image, and simplistic design, thumbnails can make the difference between wanting to watch a video and passing it by completely. We will optimize the videos we upload with eye-catching thumbnails.
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Video Length
Video length is something that should always be considered when making content. It’s always a good idea to go shorter when possible. The average attention span is consistently dwindling, so the quicker you can capture your audience and get your message across, the more likely they are to watch your entire video. The optimal video length on newer YouTube channels is two minutes. Typically, longer videos are only viable when a large subscriber base is established.
Hashtags and Keywords
The hashtags and keywords we will use in YouTube video titles and descriptions will increase engagement and views of your videos. We will use industry-specific and commonly searched terms to make the videos easy to find. Below is a list of keywords we will start with, based on our research of your product, your audience, and the industry.
- Fire starters
- Camping supplies
- Camping equipment
- Hunting supplies
- Hunting equipment
- Hunting gear
- Hunting
- RV supplies
- RV trip supplies
- RV trip
- Road trip
- Road trip gear
- Road trip supplies
- Campfire
- Camping supplies
- Camping equipment
- Camping gear
- Camping trip
- Fire pit
- Fire pit meals
- Camp meals
- Camping meals
- Smores
- Backyard barbecue
- Barbecue tips
- Barbecuing
- Barbecue pit
- Smoking meat
- Smoking tips
- Smoking pit
- Food safe fire starter
- Fireplace
- Wood stove
- Camp stove
- Prepping
- Prepping supplies
- Prepping kit
- Prepping gear
- Prepper
- Emergency preparedness
- Disaster preparedness
- Backpacking
- Backpacking supplies
- Backpacking equipment
- Backpacking gear
- Backpacking trip
Engagement on Youtube is driven in a different way than other social channels. To get more engagement, we will be responding to comments left on videos, subscribing to other YouTube channels, and commenting on other channels and videos. Commenting on related videos with high popularity is always an effective way to get engagement. Many users will see the comment left on a popular video, which increases the chances of them clicking your channel and looking through your videos.