Content posted to the company page has the goal of catching the eye of prospective clients, establishing your business as a thought leader, and building and maintaining relationships.
We recommend that you begin by posting to the LinkedIn company page 3 times per week. As your team gets more comfortable, we recommend posting 5-7 times each week. The chart below outlines what a sample content schedule would look like for 3, 5 or 7 posts each week.
Individual employees need to engage with the company page to help spread awareness of the brand. This is especially important for sales team members. When team members share content from the business page, it is exposed to their connections, helping each of them establish thought leadership and build trust in the brand and in the individuals as thought leaders. This type of brand exposure can also be accomplished through the use of a robust profile.
Below are the actions individuals should take on their LinkedIn profile at least once a week:
Below are the steps each individual should take to optimize their LinkedIn profile: