The content you create should entice readers and position you as a trusted business with a special product that solves problems for the user.
Facebook Optimization
With a well-optimized and populated Facebook page, you have the power to reach your specific target audiences with content tailored to their specific needs and interests.
Before you even start creating content, make sure your Facebook page is optimized by completing the steps below.
Cover Photo
Choose a visually interesting cover photo that represents your business, like a photo of your location, your products, or your services. The optimal Facebook cover photo size is 820 pixels wide by 462 pixels high.
Profile Image
This image should be something that easily identifies your business, like your logo or signature product. The optimal Facebook profile image size is 180 pixels wide by 180 pixels high. Facebook is going to crop your image into a circle, so make sure nothing is cut off.
Business & Contact Information
This includes filling out the short description and company overview. Your company overview should include your business’s history, your mission statement, and anything that sets you apart from competitors. If you have other social media channels, link to them.
Call To Action Button
The button you choose on Facebook should represent the action that you most want visitors to your page to take.
Social media is all about perception, so once your Facebook page is optimized and looks official, users are much more likely to interact with and trust your business.