The best social media pages engage prospects by providing useful content that encourages action. These pages position the organizations as go-to experts in their fields and include information about products and calls to action. By following the content guidelines below, you will not only begin to gain a following but will also develop a reputation as a company of experts that your audience can relate to and trust. When someone believes you can solve a problem for them, you have gained a customer and thus increased your ROI.
To create posts for your social media channels, look for reputable information related to your field or audience that is worth sharing and is likely to create engagement. Leverage images, videos, testimonials, promotions and other information that your team gathers. We recommend posting 3-5 times a week to keep your audience engaged.
Each post should serve a specific purpose, such as increasing awareness of your brand, highlighting your benefits, showing your connection with your community, and demonstrating your expertise.
Example: The post below is an example of relevant content from an outside source. The post received a high number of reactions, and even better, a relatively high number of shares.
Example: In this promotional post, users are told what the products are and where they can find them.
Example: This post is a good example of how to show involvement in community events.
Example: The post below is a great example of showing an audience the personal side of the business so they see that there are real people involved.
Example: The post below by Franny’s Bistro tagging Mousam Valley Mushrooms is an example of the kind of post to interact with and share. It shows what is possible when cooking with Mousam Valley’s products.
While all five types of content are important to create a well-rounded social media presence, promotion of benefits, behind-the-scenes, and customer-generated content are the top three to focus on. Promotion of benefits is important, as stated above, to show customers what you have to offer. Behind-the-scenes and customer-generated content are important to help you build a relationship with your audience and customers.