Search Engine Optimization is the process of improving your website for search engines so that your content or business can be discovered by users more frequently. Quality SEO ensures your website receives increased organic web traffic by appearing to users over your competitors.
This material will uncover valuable SEO techniques, what they are exactly and how to utilize them to attract free search traffic to your business.
One of the first steps in an effective SEO campaign is Keyword Research. This is the act of identifying what Keywords users in search are looking for, relating to your business. Your SEO Objective will determine what your focus will be for your research. For instance, if you are a roofing contractor, you will want to find and utilize key terms that users intent on hiring a roofing contractors would type in as a search query. The correct keywords will place your website in a stream of organic search traffic you may be missing out on. Increasing your website’s visibility within these high traffic keywords can be incredibly valuable to your business.
After you have gathered a Keyword list that pose opportunities for additional traffic, the next step is a Website Audit. Website Audit’s can seem daunting but there are tools that eliminate the need for any technical knowledge and share with you prioritized SEO issues and how to resolve them. With a website audit and keyword research, you’ll be ready to tackle your first optimizations. Resolving issues that arise from an audit strengthens your website’s SEO.
With Keyword research and your initial website audit prepared, you are ready to undertake the process of Optimizing your website for search engines. This guide is focused on on-page optimizations specifically. With these, you will improve the quality of your website, increase visibility in search engines, drive valuable user traffic, and convert that traffic into paying customers.
SEO has both short- and long-term benefits to your website. It’s critical to understand where your website is with your key performance indicators so that you can measure results over time. Depending on your objective, you may be looking for overall traffic increase from search, more actions to your GMB profile, or landing page visibility. Let’s look at how to track your objectives.