SEO DIY Outline

Objective of your SEO strategy (It’s about visibility and traffic but where specifically for that business)

  • What is SEO
  • Target Pages
  • Conversions

Keyword Research

  • SEO Tools, AHREFs
  • Google Trends
  • Competitors

Website Audit

  • Google Search Console (what’s working and identifying opportunity)
  • SEO Tools, SEMRush

Optimizations (best practices)

  • URLs
  • Title tags
  • Meta descriptions
  • Linking
  • SEO Content
  • CTA
  • GMB Profile
  • Backlink outreach (guest blogging, advanced search operators)

Track results

  • Analyzing Data (GSC Visibility/Click report, GMB Insights)
  • What’s working?
  • Opportunities
  • When to reevaluate
  • What is it
  • Why do it
  • How-to